Hello, Power to Decide! ☺
My name is Ari Levanti, and I’m applying for the position of Art Director. Based on your job listing, here’s some of my work that I think you’ll like, compiled just for you.
Thanks for checkin’ it out.
Sex Ed is a Racial Justice Issue booklet (print/digital)
During my time at the Texas Freedom Network and Texas Rising, I designed and illustrated a booklet about the complicated history of Sex Education in Texas, and the steps needed to help implement effective and culturally appropriate curriculum. We collaborated with SIECUS on this report.
After consulting with the comms team about visual direction based on their messaging, I helped edit the copy for this booklet and then got to designing. I worked collaboratively with the comms team, leadership, and even the board on 10 rounds of design. The booklet was then printed and distributed at actions and digitally around Texas during the SBOE (State Board Of Education) session.
If the below PDF viewer is not loading, please click here to view the full booklet on google drive.
Case Study: The intersection of Abortion, Faith, and Politics in Texas. My work with Just Texas / SACReD.
Throughout my career at the Texas Freedom Network (and beyond!) I’ve worked with the organizations Just Texas and SACReD Dignity (The Spiritual Alliance of Communities for Reproductive Dignity). Both organizations focus on Reproductive Justice- specifically providing abortion care and educational resources to religious communities around the country.
I designed both of their logos, brands, and websites- and worked with them closely to establish a user-friendly brand kit and train them on use. I design merchandise and social media/event content frequently for SACReD, and helping them communicate their message has been an excellent experience in translating complex ideas and messaging into engaging content- and working with the team to ensure their voice is communicated effectively.
Project Walkthrough: Texas Rising: Logo + Brand Refresh
Logo redesign for youth-focused political advocacy group: Texas Rising.
Texas Rising works to empower, educate, and engage young people under 30 in their political processes with a focus on serving communities of color. Their work covers a range of issues including LGBTQ+ rights, voting rights, and environmental justice.
A need arose in the brand for better iconography - a logo option that didn’t involve lots of words and that would read younger and
more appealing to their target audience. Something that fits the scrappy, young, and fresh vibes that Texas Rising is aiming to radiate.
Original Texas Rising Logo
My Logo Redesign
Design Process
Re-branding a historic nonprofit agency isn’t an easy task! Over the course of three months, I worked closely with leadership, creative teams, and even the board to get this re-design from concept to application! Then, work began on a suite of profile picture icons and custom assets for each chapter of Texas Rising- who is present on over 25 college campuses around Texas spreading their message of Voter Rights and Advocacy.
Short Form Video
Quick Look…
Job Experience and Titles:
Senior Design Strategist - DOER/MAKER
Brand Manager - Zpryme Research
Design and Marketing Strategist - Zpryme Research
Digital Engagement & Design Coordinator - Texas Freedom Network / Texas Rising
Graphic Designer - Texas Freedom Network / Texas Rising
Technical Skills:
Formally Trained, Certified, and expert-level in Adobe Illustrator and Adobe Photoshop (13 Years)
Advanced Working Knowledge of Adobe Premiere and Adobe After Effects (6 Years)
Advanced Applied Knowledge in Project Management and Marketing Software such as Canva Teams, Airtable, Monday, Constant Contact, Mailchimp, and more. (5 Years)
Social Media Management experience (5 Years)
Advanced Experience working with Adobe Creative Cloud and Canva for Teams, Google Suite (Docs, Slides, etc.) and Microsoft Office Suite (Word, Power Point, etc.)
Social Media Management Notable Achievements:
- Organized content strategy and oversaw content creation for a campaign that netted over 3 million impressions.
- Increased email opens by 63% in one year, for an end total of over 2 million opens in 2022.
- Created, managed, and executed a weekly content calendar resulting in over 350 strategic emails and over 600 posts across 16 platforms in one calendar year, nearly doubling following organically.
- Performed social media audits for a variety of clients (individuals and companies) and presented them with feedback, education, and action plans to improve their social media presence and brands.
- Worked with a variety of nonprofits, large utility companies, and consulting businesses over the span of the past six years.
…And that’s just the beginning!
Thank you so much for taking the time to view my portfolio. Feel free to explore the rest of my website, and don’t hesitate to reach out to request specific examples of work.
I’m excited for this opportunity and look forward to hearing from you soon.
Contact me any time via email at AriLevantiDesign@gmail.com or by phone at (512)940-3494.
Best,
Ari
